I've seen advertising technology companies spend six-figure amounts on outreach to agencies, only for the messages to end up in the inboxes of interns. Although the advertising industry reached a spending figure of over $1 trillion last year, it is still extremely difficult to find the individual who actually selects the DSP, approves the production house, or renews the data contract. The agency directories are out of date. The titles on LinkedIn are misleading. Generalised lists put a small creative agency alongside a Dentsu network and then expect the same message to be effective.
That is the reason why we constructed the Advertising Agencies Email List in a different way.
There are more than 200,000 contacts in the organisation, including those from holding companies, independent shops, media buyers, and programmatic specialists — but what's important is that each record is linked to the actual person who has the authority to make the decision. For example, the media director who approves the $2 million annual spend on a platform, the managing partner who gives the go-ahead for a new production vendor, and the programmatic lead who is assessing attribution tools before the Q4 planning session. Not account coordinators. Not junior strategists. The people who actually have budget authority.
Each contact includes more than 20 fields—such as the verified email address, direct dial number, agency type, tech stack, area of specialisation, and LinkedIn profile—and these are updated every 30 to 45 days. Hard bounces are replaced free of charge. The data is not scraped and there is no guesswork involved.
Get a sample; look at the titles yourself and then decide whether you want to continue pitching into the void.